No matter what direction you look in you can see some sort of brand logo. Whether you're watching TV with your family and a commercial comes on for men's deodorant, or you're driving down the highway and you see a billboard for McDonald's, there are forms of advertisement everywhere you look. Now, you may not care to think about the advertisement itself, but have you ever thought about how these huge companies actually got their names? Keep reading to discover how some of the world's biggest companies got the names we all know today.
People know about Beats headphones because of their incredibly high quality of sound, but what most people don't know is how significant their logo is to their reputation. If you pay very close attention to the logo and use a bit of your imagination, you can see that it resembles a person wearing headphones! Also, the creators decided to go with the color red to symbolize the passion and energy they have for their audio products.
When Jack Dorsey created "Status" in 2006, his intentions were to create an online SMS service that would update texts instantly. Not really liking the name "Status," Dorsey realized that he needed to create a "buzzing" feeling anytime someone heard the company's name. At first, the company came up with "Twitch," but after realizing that the name had some negative stigma, they switched from "Twitch" to the name we know today: "Twitter."
Thanks to his work with cubism, Dadaism, and surrealism, Salvador Dali is one of the most well-known artists in the world. And it's not really surprising to find out that Chupa Chups lollipops got their logo from this well-known artist. In 1969, Chupa Chups approached Dali, asking him to design their new logo. Of course, Dali obliged and created the logo we all know today.
When Jeff Bezos started his company in 1994 he decided to call it "Cadabra," after Abracadabra. Unfortunately, after a lawyer mistook the company's name for the word "cadaver," Bezos knew that he needed to make some changes. Using the tagline "Earth's biggest bookstore" as inspiration, Bezos eventually settled on the word Amazon, after the largest river in the world, because he wanted the name to reflect his vision for the company.
If you're an unorganized person then you've probably heard about the unbelievably helpful app, Evernote. Characterized by an elephant with a folded down ear, Evernote got their inspiration from, none other than, this beautiful gentle giant. Elephants are known to have an excellent memory, so what's more appropriate than using an elephant for the logo of a note-taking/remember-all-of-the-things-you-need-to-do app?